Press By Jeffrey Smith on October 16, 2017 in Press Press The Four Faces of Mass Customization By understanding the four basic approaches to customization, managers can tailor their products to meet their customers’ unique needs at a low cost. Harvard Business Review How retailers can keep up with consumers The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade. McKinsey & Company Is Customization The Future Of The Beauty Industry? Startups and big brands are increasingly finding ways for customers to create their ideal products, tailored just for them. Fast Company Customization is the next front for luxury retailers – Digiday Custom retailers are disrupting luxury retail markets by providing a personalized customer experience online. Digiday
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