main menu


How It Works

Download Our App

Snap A Photo

Order Your Signature Color

Over 16 Million Colors!

See Today's Hot Colors

The world’s first 100% crowd-sourced nail polish catalog.
See what colors are the most popular, updated daily!


Our ingredients are sustainably-derived and our packaging uses as much recycled content as possible.


Our products have been developed and formulated removing known carcinogens and other human toxic compounds.


Our products are authentically better for you, your family and your friends. And we use our products.


Who We Are

Alex&Tay are my daughters, and I was frustrated by the chemicals in their nail polish products, in the salon environment and nail care products sold at retail.

So we built our company by creating products that were healthier than most of the nail products available in retail beauty stores and used in nail and beauty salons.

My girls love color and we felt that empowering them and their friends to design their own fashion products, where those products were made from the finest ingredients was a good idea and others might think so too.

LMK what you think.

Paul Wolff, Founder