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Order On Monday, Wear On Friday!

Millions of colors at your fingertips

Alex|Tay is the world’s first Custom Nail Polish System.
Not just a handful of colors, a whole world of color.
Snap a pic…tap your color…create your polish.

Don't let the fashion overlords dictate what color you should wear.

Choose your own color! Choose your own name! Include emojis if you want!

Color Pop Nail Polish

Our original Alex|Tay Custom Nail Polish, available in millions of personalized colors. Literally the world at your fingertips. A polish with rich, dense and true color that glides on smoothly and dries fast and hard. Snap a pic, choose a color and create your unique shade!

Color Pop Base Coat

Our Color Pop Base Coat is specifically designed to help you make the most of your Color Pop Nail Polish. It’s a semi-translucent first step that supports nail strength while creating great adhesion and wearability. Pops your color as no other base coat does.

Bulletproof Glossy Top Coat

Our Bulletproof Top Coat that can really take it! Tinted to enhance our Color Pop Polish, Bulletproof Top Coat resists yellowing while sealing your polish for long-lasting wear.  Formulated to resist chipping. With a little care, you’ll get over days of wear.

Your Color...Your Style

You have your own look, your own style, your own personality.
Don’t settle for the same nail polish colors as everyone else.

Get Inspired By Our Other Customers

Color in real life. Instagram Your Colors #alxtay

Our Beliefs

We believe that your products should be free from toxins and made in a sustainable way. Our packaging is 100% recylable and our polish is rated 7-free.

We believe you deserve the right to express your creativity instead of being told what to wear, what’s right and what’s wrong. We believe you know best.

We believe in giving our customers the highest-quality nail polish. We stand behind our products 100% and work hard to make sure our customers are happy.